Competing product analysis: NBA 2K12 vs. EA Sports

My newest finding is a small but nice example of a competitor’s product analysis:

Gamespot author Marko Djordjevic took EA Sports’ point of view and analyzed 2K Sports’ current basketball video game “NBA 2K12”: What must EA do to outperform 2K’s successful franchise? Check out his article. It’s educating even if you’re not interested in video games nor basketball:


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